Real Estate News


Clever Tips To Make Painting Your Home Easier

Painting is one of the easiest and least expensive ways to transform a space. But it can also be a hassle, what with all that taping and prepping and cleaning up. These clever tips can make it easier. Fun, even. (That might be a stretch.)


7 Ways To De-Stinkify Your House For A Showing

Your stinky house isn't making any friends. And if you're trying to sell that house, it's certainly not convincing any lookers to become buyers. You may think your house smells like roses and baby kisses, but, trust us. Everyone thinks that.


Your real estate yard signs are bad: 4 tips to fix them

In the realm of real estate, yard signs have long held a steady place in marketing both homes and services. But how important are they really, and do today’s agents really need them? The answer is a resounding yes, but only with good design ...


What’s one thing every new real estate agent should know?

Three real estate pros give snippets of advice for newbies entering the field, from the painfully obvious mistake of forgetting to bring your client to an appointment (talk about rookie nerves!), leaving what you see on HGTV and 'Million Dollar Listing' to fiction, and -- on a more serious note -- the importance of creating a business that's true to you. ...


3 ethical tests to guide you through real estate’s toughest dilemmas

In a world of contracts, disclosure law, negotiations, profits, losses and people, you do not have to sell real estate for very long before the interests of one party come up against the interests of another party, with you stuck squarely in the middle. It is in these moments that you have a decision to make ...


When should agents attend the home inspection?

Agents and founders of Seaport Real Estate Group in Old Lyme, Connecticut, Byron Lazine and Tim Bray talk inspections, and when agents should be present. One on hand, some clients need to be handheld through a new process. In other cases, agents opening their mouth during this important step can cross the line. Here's their take. ...


5 tips to take back real estate lead generation with killer landing pages

Pairing effective lead capture with a well-planned marketing funnel helps real estate agents take back control of their lead generation. ...


Daily market update: April 25, 2017

Mortgage rates plus all the latest real estate market news ...


How to throw a community party that’ll raise your local profile

If you haven't started thinking about your Fourth of July event, then you're probably not expecting hundreds of people to show up. However, if you're Amy Parry, CEO at Closing Alliance and party person extraordinaire in St. George, Utah, then you know that a big turnout requires planning -- lots of planning ...


Agent’s text message marketing experiment elicits that rare thing: A response

"Do you have any interest in selling? My contact information is attached." A text message to potential sellers may not work for every market, but Jim Manning, co-founder of STL Real Estate in St Louis, is finding some success with a campaign he recently launched. The marketing effort was designed to identify potential sellers in the popular residential market of Tower South Grove. But you won't find a robot behind the keys, perhaps just some tired thumbs. The team's text approach didn't rely on automation. ...


Lessons on responsiveness from the team that contacted 15,028 leads

BoomTown wanted to understand the habits, tactics and routines that the industry’s most successful agents practice to achieve success ...


New Zillow ad campaign tugs at the heartstrings

Zillow's newest ad campaign, "Finding Home," shares the stories of five buyers who have different backgrounds and needs but one thing in common — a twinkle in their eye for the perfect place to call home. ...

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